​
Single Sign On (SSO)

A single sign-on (SSO) is a type of user authentication that allows a user to access multiple applications. It can be used by small and medium-sized businesses as well as individuals. One-time passwords and a name and password are typically enough to secure a user’s access to multiple websites. A basic web SSO service can be used to provide a single sign-on for multiple applications. It does so by retrieving the specific login credentials for each individual user from a dedicated server, while also authenticating them against a user repository, which is a lightweight directory access protocol. The service then eliminates the need for users to enter new passwords every time they access a particular application.

​
Software as a Service (SaaS)

Software as a Service, or SaaS, is a type of distribution model that enables a third-party provider to host and distribute applications over the Internet. While the end-users are usually businesses, the applications are also hosted and operated by the third-party provider.

​
Business-to-Business (B2B) in Software as a Service (SaaS)

If you’re not familiar with the term “SaaS” product, then you should understand the meaning of Business to Business (B2B) Software as a Service. This is a type of software that enables companies to sell their services to other businesses. These companies provide various software and services that help businesses operate more efficiently. The goal of a software-as-a-service (SaaS) is to reduce human resource expenses. This is done through the optimization of various services and sales. Many companies use this type of software to improve their sales and marketing efforts. Some of the Examples of B2B SaaS are Google Cloud, Microsoft Azure etc.

​
Business – to – Business (B2B) in Software as a Service (SaaS) Tech Single Sign On Login

If you’re selling a software-as-a-service (SaaS) application to businesses, you need to make sure that your customers are aware of the security risks that your product is vulnerable to. Besides building security into your product, you also need to think about Zero Trust architecture to ensure that your applications are secure. They’ve adopted a modern identity management strategy that includes the use of a multi-factor authentication and single sign-on platform like Okta or Azure AD. This will allow them to bring their new applications into the environment. If you want to attract the most potential customers, you need to support all the different identity platforms that are used by their businesses. Although single sign-on (SSO) is a common method of authentication for many companies, other methods such as social login, password less, and username/password are also being used to meet the needs of their customers. As a result, many companies are planning on adding more strategies to their identity management strategy.