Skip to main contentThe concept of cold calls is similar to that of a phone call. However, while
both concepts are very similar, emails are less intrusive.
Importance:
Here are some of the reasons which show the importance of Cold mail.
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Lead generation:
One of the most common reasons why people don’t open a cold email is due to
their lack of confidence in their prospects’ ability to respond. According to
a survey, 79% of marketers use email as their primary lead generation channel.
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Sales:
A cold email is a marketing technique that a sales representative uses to
build a relationship with a potential customer.
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Invitation:
You can easily build a strong relationship with your audience by inviting them
to participate in a webinar, podcast, or workshop by cold emailing.
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Market Research:
Before you start working on a startup idea, it’s important that you identify
the pain points of your market. Cold emailing is a great way to do this.
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Hiring:
If you’re looking for someone who can help you with your startup, then email
and LinkedIn are the best ways to connect with them.
There are Several Cold mail Software’s such as:
Woodpecker
- Smart Reach
- Snov.io
- Sales Handy
- Hunter.io etc.
Steps to Remember while writing a Cold Mail:
Step 1: Having a Catchy Subject Line
Writing, reaching out to you or opportunity just for you isn’t really
personalized, and it can feel a little bit like spam. You wanna be direct while
only using a couple of words. Instead of writing for you go for something that
directly talks to the person that you’re reaching out to. Something Like: “Rami,
get help with emails“
These texts engage the person to respond back to you.
Step 2: Be specific
Instead of writing texts like “Who are you?” , “What you offer” etc. just
mention the exact reason why you’re reaching out to the person.
Step 3: Be human
Make Sure that the mail you are writing sounds like it’s written by a human. We
can all get caught up in the sales talk & forget that we’re just a regular
person talking to other people.
A good Test is to read the email out loud and recognize how it sounds. Making
people feel like actual people & not numbers means they are more likely to
respond.
Step 4: Pain Point
It is something that the person you’re reaching out to is struggling with. This
means that you’ll have to understand what the person does and what they’re
struggling with. Mentioning their pain point makes a connection that they will
want to follow up on.
Step 5: Be Confident
Be confident in yourself and what you’re Offering. When talking to a person for
the first time you want to be positive, Confident and know what you’re talking
about. Starting in a Strong way will set you up for success. What you have to
offer is worthwhile so make sure to be clear about that in the body of your
email to help increase those response rates.