
Inbound:
A good inbound marketing strategy is focused on attracting potential customers to your website. According to studies, 63% of consumers start their shopping journey online. They start by looking for products and services that can solve their problems. Your content should explain how your offerings will help them. It should also answer their questions and provide them with the necessary information to make informed decisions. There are several ways including:- Blogs
- Video content
- Guidebooks
Merits of Inbound Marketing:
There are many advantages to implementing inbound marketing, and it can help you determine if it is the right strategy for your business. It is non-invasive, and it allows prospects to read blog posts or watch a webinar on their own:In – Invasive:
Consumers are allowed to read blogs and posts related to the products and services or access to them any time.Educational Content:
Designed for each stage of sales and marketing organizations work as a guide to consumers specific domain searches.Quantifiable:
One of the most important advantages of implementing inbound marketing is that it can be tied to a metric that is regularly monitored. This allows you to see how your strategy is performing and keep track of what is happening with your website.Demerits of Inbound Marketing:
Although inbound marketing is a great way to boost a company’s digital presence, it can be very time consuming and not everyone is suited to it.Maintenance & Up-to-Date:
The content added must be friendlier to the customers and the information it carries must be up-to-date.Need proper Time and analytics:
Analyzing the customers’ needs and updating the content accordingly needs proper time and effort to built in.Comprehensive strategy:
Need proper tools and software to implement the campaign accordingly with proper strategy.Outbound:
An outbound marketing campaign is a strategy that involves sending a message to a large number of people in an attempt to make a sale. This method is usually focused on the idea that the larger the group that you message to, the more successful the sale. This category of marketing consist of various traditional marketing strategies including:- Direct mail
- Events
- Billboards
- Cold calling
- Newspapers
- Radio
- TV