From managing your servers to staying up-to-date with the latest practices, it can be very challenging to send and receive email. If you’re having a hard time getting your messages to the inbox.

Getting email to the inbox is very important for marketing or transactional email senders. There are a variety of types of email that are commonly used by businesses, such as order confirmations, promotional offers, and password resets. Unfortunately, many of these email senders are asking us why their messages are being sent to the spam folder. In order to avoid this, we have created a list of ten simple steps that will help you avoid sending your emails to the spam folder.

Reasons that the mail will land in Spam instead of Inbox:

Due to the development of anti-spam technologies, many legitimate email accounts are not being able to reach the inbox. This is because the measures taken by mailbox providers have made it harder for spam to reach the inbox. However, even if you are a legitimate sender, your email could still end up in the spam folder if one of your small mistakes leads to an error.

There are many reasons why your email might be in the spam folder. In this article, we’ll talk about five of these reasons why it might be.

Unverified Mails:

It’s common knowledge that email should only be sent to people who want to receive it. This principle ensures that it can be delivered to the right people and improve your email delivery. One of the most important steps that you can take to improve your email delivery is to build opt-in lists using your website or application.

To attract more web traffic to your email list, make it easy for them to join. This can be done by making it easier for them to subscribe or by rewarding them for joining. Having a well-designed and attractive email list can help boost the inbox.

False Feedbacks:

One of the most important factors that you can consider when it comes to building a strong relationship with potential customers is to make them genuinely interested in receiving your email. This will allow them to open, explore, and even forward your message. This will help boost your reputation and help you land more business.

Your reputation is very important when it comes to sending an email, as it will allow you to land in the inbox without having to go through the spam folder. One of the most effective ways to boost your reputation as an email sender is by engaging with your audience.

Low IP Reputation:

Sending an email using a shared IP address may be the best option depending on your sending configuration. However, this method may not be ideal if the recipient has a negative reputation for their previous or current actions. In addition to this, sharing an IP could also result in your email being sent in spam.

Getting the proper email service provider can help prevent issues like this from happening in the first place. With Socket Labs, you can rest assured that they will do everything in their power to ensure that your email is delivered to the intended recipients.

If you send over 100,000 emails per month, a dedicated IP address can help improve the placement of your messages in your inbox. At Socket Labs, we have a Professional Plan that includes a dedicated IP.

Bad Design/ Malicious Context:

While Designing the mail one should keep some specific points in mind.

-> Email should be platform friendly and should be capable of viewing on any device.

-> The Mail should be well authorized and specific which makes it easier for others to recognize the one.

-> Keep a good quality of words to prevent your mail getting into the red zone.

-> The Message integrated in the mail should be specific and to the point.

Recovering Email Reputation:

Although these tips are helpful in getting your email to the inbox, there are still many steps that you need to take to ensure that your messages are in the inbox. One of the most important factors that you should consider is having a good email service provider. They can help you manage all of the various steps that go into getting your messages in the inbox.


A bounce rate is the percentage of addresses that your campaign did not reach. Anti-spam networks and email providers use this information to determine if they’ll accept your mail in the future.

A high bounce rate can affect the reputation of a particular sender. It can also land our IPs on blacklists, which can affect other users.

There are still some things that you can do to keep things running smoothly.

Cause of High Bounce Rates:

The quality of your subscribers’ lists is often the reason why bounce rates are low. A low bounce rate indicates that your list is healthy, while a high bounce rate suggests that something is not working properly with the way it’s being managed.

Preventions for Bounces:

There are several things to keep in mind so that the email bounce rates can be kept low

Ignore sending stale – lists:

Sending out stale lists is not a good idea. It can lead to the failure of the campaign to reach the intended recipients.

Most people change their email addresses all the time. They can also let their domains expire, change their names, or switch email providers. Some free email providers will even close their accounts after a certain amount of inactivity.

After a certain amount of time, many email addresses will start to bounce back. Also, old email addresses that are still dormant for a long time can become spam traps.

Setting up a subscription confirmation email is a good idea if you haven’t sent an email to your list in six months. This can be used by people who have been inactive for a long time.

Unfasten the Invalid Email Address:

Invalid email addresses are automatically removed from imported lists. However, when new subscribers sign up through a subscription form, they may enter fake details and make an error.

While you can check your lists manually for typos, invalid domains, and incorrect addresses, most issues can be solved using a confirmed opt-in list.

Ignore using free webmail address: You have a better chance of getting your message in the inbox if you use a free email account as your “From” address. This is something mailbox providers look for when determining if a message is spa.

Avoid Spam Content:

Some ISPs will direct your email to the junk folder if it says spam, while others will block it completely. To avoid this, try to avoid using terms such as “spam” in your campaigns.

Treating up the High Bounce Rate Persist:

Follow our prevention guidelines and you can improve your bounce rates. There are a few things that you can do to make sure that you’re still getting the results that you want.

You can use list segmentation to send your most engaged customers first and those who are less engaged, in order to train the email provider’s spam filters. This method will help boost the levels of engagement and set you up for success in the future.

If you notice a sudden increase in bounce rates, you might want to analyze the bounce summary report to see which domains are blocking a significant portion of your emails.

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